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Chicken Express Selects Paytronix Platform to Bolster Gift Card Sales Across Chain

1263 Days ago

Quick-serve restaurant group to build on flexible Paytronix platform as foundation for customer experience strategy

NEWTON, Mass., Sept. 06, 2018 (GLOBE NEWSWIRE) -- Paytronix Systems, Inc., the industry’s fastest innovator and most widely adopted customer experience platform, today announced that Chicken Express, a family-owned, franchised group of 250 fried chicken restaurants, has deployed the Paytronix Gift Card system. Chicken Express selected Paytronix for its flexible platform that is integrated with the brand’s primary POS, NCR Aloha, as well as all other POS systems used by its franchisees.

The previous Chicken Express Gift Card system required franchisees to add a separate terminal alongside the main POS system. “It was so difficult to use that many restaurants simply avoided dealing with gift cards altogether,” said Ricky Stuart, co-owner of Chicken E Food Service and Chicken Express. “I can’t guarantee what POS we will be using in five years, so we needed a provider that is flexible to fit our current needs,” said Stuart. “Paytronix makes it easy to sell gift cards at the POS, which in turn, makes our franchisees eager to join the program.”

The initial step in a broader customer experience management strategy, the Chicken Express Gift Card program takes advantage of the Paytronix gift card management tools, which make it easy to create, sell, and manage gift cards. Paytronix ensures an exceptional customer experience at all touch points – in store, mobile and online, third-party retail, discounted bulk sales – to bolster sales throughout the year.

“By removing the barriers to further gift card sales, we’re helping Chicken Express continue on its growth trajectory,” said Michelle Tempesta, head of marketing, Paytronix Systems, Inc. “The merchant experience coupled with the customer experience are key to keeping users actively producing incremental sales.”

About Chicken Express
Chicken Express was established in 1988 by the Stuart Family, (Stuart Group Inc.) The first restaurant opened in 1988 in Benbrook, Texas.  The restaurant serves always fresh, Express Tenders®, 9 different side items, and of course their famous Chicken E® Tea, sold by the cup or the gallon.  Chicken Express, Distribution (CEFS), is headquartered in Burleson, Texas and has over 250 locations in Texas, Arkansas, Louisiana and Oklahoma. For more information, visit www.chickene.com

About Paytronix Systems, Inc.
Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience store brands. Through its innovative software design and integrations with more than 30 widely used point of sale systems, Paytronix empowers more than 350 brands across 20,000 locations with the flexibility to build unique, revenue-enhancing guest experiences. Customers benefit from big data consumer insights that Paytronix generates through 1-to-1 engagement with more than 248 million loyal guests—via mobile, social and today’s most innovative digital marketing tools. As a result, customers motivate their guests to increase spend and drive revenue. For more information, visit www.paytronix.com.

Media Contact:
Michelle Tempesta
Paytronix Systems, Inc.

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